A decade ago, LikeMinded co-founder Lynn Luckow initiated a conversation about storytelling in the nonprofit and philanthropic worlds. Pointing to the role of civil society in generating counter-narratives, sociologist Robert Bella writes, “Civil society contrasts the public focus with the market’s material and private focus, and helps generate a public conversation and a richer quality of life.” Luckow was advancing the place of community vitality in a healthy democracy and calling for success stories to be gathered as a strategic resource.
Luckow was advancing the place of community vitality in a healthy democracy and calling for success stories to be gathered as a strategic resource.
At this time in history focus on the local community as a critical site of change was not fully acknowledged. However, emphasis on establishing vibrant, equitable, and sustainable communities has emerged alongside technologies of social media and crowdfunding. Neighbors are organizing community days, demanding interaction, and establishing a placemaking movement. Yet barriers still inhibit organizations and individuals from working together to realize shared community aspirations.
With critical input from advisors and through interviews and focus groups, Luckow determined that community-based organizations needed a platform to share stories of success and a streamlined process of fundraising. Sharing stories creates a clearer narrative of what works and what’s happening, while inspiring action on a local level. The mission of LikeMinded is to fund projects for the common good, while facilitating the partnerships that will enable shared impact that reinforces human cohesiveness.
Through our crowdfunding platform, the pathway to funding quality projects is made accessible to everyday people (no more $500 a plate dry chicken dinners), and the much-needed 360º perspective of collective imagination is rendered visible. LikeMinded seeks to harness the power of crowdfunding, networks of support via social media, and people power to enhance local collaboration and retool American civic capacity across communities.